Craft Beef

Craft Beef

Posted in BOOKS, MEDIA By

Heads up, carnivores: the revolution is imminent. Now is the time to join the ranks of the mavericks of meat and demand, once and for all, a better cut of beef. Don’t worry; you won’t need to go it alone. Joe Heitzeberg, Ethan Lowry, and Caroline Saunders have created their book Craft Beef: A Revolution of Small Farms and Big Flavors to prepare you for the battle ahead.

Heitzeberg and Lowry are co-founders of the Seattle-based Crowd Cow, a food tech startup that works with independent farmers throughout the country to deliver superior quality craft beef straight to consumers. Partnering with Caroline Saunders, the trio authored Craft Beef to chronicle their journey from their initial idea of crowdfunding a cow and through the world of the local, independent farmers who are literally and figuratively feeding the movement.

The book opens the door for steak-lovers far and wide to explore the craft beef movement, where a cow’s breed, diet, and farm of origin are treated in the same manner as the grapes in your favorite wine. Beyond a buy-local missive or a factory-farm expose, Craft Beef celebrates and explores the movement, the people behind it, and, of course, the cows they love to eat. – Buy It

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