Imagine a product where gamification meets fandom, then spicy cherry soda meets the deep sweetness of bourbon—then, where those two combinations meet each other. As a brand supporter and consistent sponsor of college football, Dr. Pepper is releasing the Bourbon Flavored Fansville Reserve in honor of that tradition. It basically takes Dr. P’s combination of bite and sweetness and ups that brightness with honey and vanilla, while grounding it in oak.
If you want to try this super limited flavor, or at least get your hands on that snazzy old-timey-inspired can, you have to play Dr. Pepper’s game. This involved signing up for their perks program, where you get points from uploading receipts from Dr. Pepper purchases. Once you earn enough points, you can get in on the Fansville Reserve, gratis.
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