Ice Rovers

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A few facts about Iceland: it was one of the last places on earth settled by humans. Fermented shark is a national dish. Eighty percent of the country is uninhabited, with the interior Highlands being mostly inhospitable volcanic desert. There are no mosquitoes in Iceland. It’s the only NATO member without a standing army. The Icelandic language has remained so unchanged that an average Icelander can read a Norse saga written in the tenth century. They also really like hot dogs.

Why are we telling you all of this? Because someday you may want to go there. And if you do, you’ll need to rent a car. And if you want to leave Reykjavik or the Ring Road (the mostly paved 800 mile-long road that rings the island) and head into that rugged, harsh interior, you will need 4-wheel drive. Which is what Ice Rovers deals in. The rental company offers modified and custom made 4x4s. They specialize in Land Rovers, offering the Defender and the Discovery, along with camping equipment, roof top tents and extra gas cans (important when you’re driving places where no one actually lives).

The family owned business prides itself on having years of personal experience driving Highland roads — rough roads that are only open in summer. Roads that traverse otherworldly mountains and moors. Roads that are unpaved, with unbridged rivers. Roads that’ll take you to some of the most beautiful places you’ve seen, but not in a standard rental car. Learn more at Ice Rovers.

Ice Rovers

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