Do one thing and do it well. For 150 years. Then, maybe think about doing another thing. Since 1864 Jack Daniels has been making Tennessee Whiskey — the recipe pretty much unchanged since then. Yes, different aging and mellowing techniques, or even blending with liqueurs have enabled JD to produce labels like Gentleman Jack and Tennessee Honey, but at the core has always been a play on the 80% corn mash Old No. 7 recipe.
This new Tennessee Rye Whiskey lowers the corn and cranks up the rye to 70%. Like the original, it’s mellowed through 10 feet of crushed charcoal and aged in oak barrels, but the rye grain bill results in a sharper, drier, spicier whiskey, one that wants to be enjoyed simply, on the rocks and by the sip. Learn more about the new Straight Rye Whiskey at Jack Daniel’s.