NikeCraft General Purpose Shoe

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If you consider yourself to be an extraordinary person (which you probably do), then what may be missing in your life is an ordinary pair of sneakers. At least that’s what the folks at Nike have proposed with their latest offering: the NikeCraft General Purpose Shoe (GPS).

The latest in a long string of collabs with renowned New York-based artist Tom Sachs – 2012’s coveted retro-futuristic sneaker, Mars Yard was designed for rocket scientists — this time around, the GPS was designed for everyday people living everyday lives.

Featuring a slightly distinct shape (remember, the trick is not to stand out too much), thanks to a slightly perky upturned toe, the GPS’ engineering and materials were chosen to provide comfort, support, and a high degree of tactile sensation. 

Now let’s talk about the build: first, there’s a three-piece molded cup sole that makes them ultra-comfortable; a pop of color care of the royal blue donning straps and insoles; and they’re made from an airy and breathable knit fabric.

Ten years in the making, Nike calls it a “do-more” “own-less” sneaker. A sneaker that’s so simple and understated, some might even call it boring.

Price: $110

NikeCraft General Purpose Shoe

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