The triathlete’s brand of choice, On, is getting into the hiking game and taking all of their running technology know-how with them. Their Cloudtrax Hiking Shoe more or less uses a basic trail shoe template, then infuses it with their patented rubber cushioning that adapts to impact, vertically and horizontally. This provides both an effective springboard and landing. The kicker here is that, they then partner it with a sophisticated treaded outsole, deepest only in the middle for extra grip that won’t take half of the trail back home with you. It’s the toughness of hiking footwear combined with the mobility of a running shoe.
On top of that, it sports a distinct aesthetic, with a hard-lined modern silhouette, organic texturing, and pops of orange throughout. It’s a multi-surfaced style that looks fun from every angle, and can easily go with literally any casual outfit.
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