The adage “If it ain’t broke, don’t fix it” doesn’t necessarily apply in the case of the Liquor Store. A once-hallowed NYC men’s shop first launched by J. Crew and designer Todd Snyder (before Snyder struck out on his own), the hallowed destination shop — an actual former liquor store — closed earlier this year. Enter back into the equation Snyder himself, the man who helped bring it to life a little more than a decade ago. Snyder recently reopened the famed location in NYC, keeping the original sign intact and bringing with him all of your favorite menswear gear from his own line (plus a slew of iconic and highly stylish partnerships and in-store exclusives).
The resulting Todd Snyder At The Liquor Store Collection features essentials both old and new, from the exclusive and refined Timex + Todd Snyder Marlin Watch in a sharp olive green color, to the handsome and heritage-quality Wool Cruiser Jacket. Of course, there are also suitably rugged staples like the Scotch Plaid Flannel in the offering. That doesn’t even begin to mention the sleek accessories, essential Aesop grooming products, and instantly recognizable footwear also sold through the collection (online and in-store).
If you find yourself in New York City, this is a must-visit spot, made even better than we thought possible. And if you can’t get to the Big Apple? The online collection is the next best thing.