1966 Rolex GMT-Master Pepsi

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Back when trains and ships were the fastest modes of travel, a regular old pocket watch would serve just fine. But when air travel took off in the 50s, pilots and mid-century jetsetters found themselves needing to know the time in both NYC and LAX. Since wearing two watches wouldn’t be cool for another thirty or so years, Rolex developed the GMT-Master in 1955, creating a watch that conveniently displayed two time zones — with impeccable Rolex style and accuracy.  

Manufactured from ‘59 to ‘80, the 1675 reference was the second generation of the GMT-Master and is considered one of the definitive versions. This example, from 1966, is in remarkably good shape. The iconic red and blue “Pepsi” bezel shows a touch of fading and light wear, and the case still has its factory bevels intact. Other marks of a life well-lived include flaked off lume at 1 and 12 o’clock and slight stretch in the bracelet. 

Those in the market for a remarkably well-preserved GMT-Master with just the right amount of character, Bob’s Watches has it now, complete with their certified authenticity and presentation box that supplies the unboxing ceremony such a timepiece deserves. 

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