There are some partnerships that make so much sense on paper that it’s almost impossible to explain — these are the kind of collaborations we appreciate at GearMoose, the sort of natural partnerships that blend the best of multiple worlds. And there might not be a cooler crossover partnership as of late than just-announced 2021 Chevrolet Silverado HD Carhartt Special Edition. Yes, that’s right — Chevy has teamed up with legendary workwear producers Carhartt to outfit a beastly truck for the modern worker and explorer, and we can’t wait for the results to hit the market (we think you won’t be able to wait, either).
The partnership perfectly pairs up the rugged, tough-as-nails ethos of Carhartt with an equally tough truck known for providing uncompromising quality and appeal — and it’s only fitting that each brand is based in Detroit, and they’ve both brought out the big guns for this upcoming launch (available at Chevrolet dealerships starting in the fall of 2020).
In short, it’s everything you know and love about the Silverado, with some fitting updates, including Carhartt badging on the doors and tailgate, to go along with a soft roll-up tonneau cover featuring an embossed Carhartt logo. The special production truck plays off of the 2017 Silverado 2500HD Carhartt concept vehicle introduced at the 2016 SEMA Show — that concept vehicle delivered such strong consumer feedback, both brands knew they had to move ahead with the real deal. The new truck itself builds off the Silverado 2500 LTZ crew cab, paired with a Z71 Off-Road Package for maximum durability. What does all that mean for you? It means this is going to be one of the toughest trucks on the market.
The fact that these two brands have waited so long to team up nearly defies convention — after all, what goes better with a day’s hard work than a tough Silverado truck and some seriously rugged Carhartt workwear? Not much, that’s what. The design touches throughout also play handsomely off both brands, from the Mosaic Black Metallic exterior color (finished off with Carhartt gold pinstripe detailing) to plenty of other Carhartt-centric touches. To wit: Inside, you’ll find interior designs with Carhartt logos included, from the all-weather floor liners to the two-tone leather seats featuring Carhartt Brown leather and Carhartt-embroidered headrests.
“Over the last century, both Carhartt and Chevrolet have earned a reputation for building long-lasting products that stand the test of time,” said Janet Ries, vice president of marketing at Carhartt. Ries said the truck also represents each brand coming together to meet the needs of those who “live a rugged lifestyle,” and we couldn’t agree more with the overall approach.
Now, you’ll unfortunately have to wait until next year to invest in this rugged truck — but the wait will be worth it.
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