The Birth Of Loud

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Gibson or Fender? Some of you fiercely defended one or the other in heated debates with members of your band in high school. Or your college band. Or your current band. Now if that debate ever comes up again, you’ll have fuel for your side of the argument with this new book.

Going deep into the rivalry that heated up between Les Paul and Leo Fender — the guys behind the iconic guitar brands — The Birth of Loud tells the story of the rise of the electric guitar.

Read how Dylan, Hendrix, Clapton and the Beatles each picked a side in the rivalry, and how both Paul and Fender worked and tinkered to get newer, louder sounds from an entirely new, and soon to be ubiquitous instrument. – Shop Now

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