In a menswear world where plenty of brands try to be everything to everyone, it’s refreshing to find a brand that dials in on one thing — and one thing only — in pursuit of perfection. That’s what we love about Forty Five, a newly launched in-house brand from our friends at Huckberry.
If that’s not enough to make you sit up, pay attention and get your wallet out, then wait ‘til you hear what Forty Five is focused on: Nothing less than the best men’s T-shirt. Why the name? Well, that’s something else we love: Forty Five pays homage to the nuanced art of the 45 RPM record — just one hit, perfectly composed, perfectly crafted and made to deliver time and time again (RPM stands for revolutions per minute — yes, this is a detailed approach that’s as timeless as your favorite vinyl record). Right out of the gate, consider us impressed.
The Forty Five approach to crafting T-shirts is nuanced, classic, nearly unmatched among menswear brands today, and the tee itself is enviable. We’re talking supima cotton grown in the USA and made to last a long time — the fact that the T-shirt retails for $42 and comes in a tailored fit in seven essential colors is music to our ears. Want to upgrade your T-shirt game in a big way? Keep the hits rolling by picking up one in every shade.
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