Any self-respecting menswear fan, especially one based in NYC, has probably daydreamed about the original J. Crew Liquor Store. A well-appointed men’s shop housed in a former liquor store (iconic sign and all), designer Todd Snyder helped open up the initial version during his time at J. Crew before striking out on his own as a designer. And in the past year, Snyder has reopened and refurbished the formerly closed Liquor Store in the spirit of his own brand, turning it into a must-shop menswear destination.
The shop now includes exclusive and seriously cool products that merge classic American brands (like Timex) with Snyder’s design expertises, leading to limited-edition, newly iconic offerings like the Todd Snyder x Timex Liquor Store Watch. We love the unique wearability and the Hunter Green colorway, plus the fact that it’s as classic as can be — yet made for the modern man. In short: You just found your new favorite watch.
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