Published by TASCHEN, Virgil Abloh’s ICONS is a visual education on The Ten, which is Abloh’s contemporary line of reimagined iconic Nike sneakers. However, this tome isn’t just for sneakerheads who camp outside boutiques the night before a big release. It’s art, design, history, and athletic culture synthesized into a Swiss-bound, neon green canvas experience. The packaging is artistically minimalistic. It can add a wife-approved pop of color to your living room, or a dash of youthful energy to your man cave.
Abloh has been the artistic director of Louis Vuitton menswear since 2018, among other high-profile creative endeavors. When he partnered with Nike to recreate legends like the Air Jordans and Air Force 1s, it revolutionized the sneaker industry. Through exclusive and high-quality images that only TASCHEN can curate, Abloh explores the research and processes behind the creation of The Ten. We’re talking rough prototypes, behind-the-scenes photos, and even informal text messages from Abloh to Nike.
Even if you’re uninterested in the literal engineering skills it took to create this historical Nike line, ICONS is simply exquisite to look at, open or closed.
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