Duke Cannon x Budweiser Great American Grooming Collection

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Maybe you think you’ve got your grooming essentials covered, especially when it comes to taking care of your beard. We’re here to tell you: Hold the phone, set down your beer. You haven’t seen or tried out the Duke Cannon x Budweiser Great American Grooming Collection yet — and it’s going to flip your grooming routine upside down (in the best way possible). That’s right: All because of Budweiser.

The Great American Grooming Collection takes everything you know and love about your favorite American grooming brand (hefty-sized products, serious quality, bold designs) and amplifies it even further thanks to the iconic American beer brand — what could be better? Duke Cannon x Budweiser features four longtime Duke Cannon favorites — the brand’s Solid Cologne, Beard Oil & Beard Balm, plus its military-sized soap, all done up in a way that’s uniquely, well, Budweiser. What does that mean?

Each standout product is made with touches of beer (in the case of the soap) or malt and hops from Budweiser — yes, the collection is the real deal. The cedarwood scent found throughout the offering is a welcome addition to your everyday grooming routine, and again, we’re certain the entire collection is unlike anything in your current rotation. Raise a bottle to Duke Cannon and Budweiser indeed.

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